Shopify & eCommerce Websites
With a keen interest in e-commerce, one of my main focuses is building e-commerce websites. I'm focusing on the use of Shopify, a fully hosted service that offers exceptional value.
I recommend Shopify, a fully hosted service that offers exceptional value. There are many alternatives out there, for example WooCommerce, which is freely available to use with platforms like WordPress.
If you would like to learn more about what I can offer or how I could help you setup your own online store, call me on 0114 3600069
Managing website content can get very involved, and the larger the site becomes, the more involved it gets.
Simply adding a new page or content needs careful consideration if you’re going to get value from adding it in the first place. New content needs to be easily found, without breaking the overall structure of the website that your users have become familiar with.
And images need to be optimised to make sure they’re ‘web friendly’, have proper descriptions and ‘alt’ text, which is important for visually impaired people as it allows web page readers to describe the picture.
Content management is a big job!
Creating websites that not only look great but are scalable and provide a great user experience is more involved that you might think. And it’s not just the techy bits, like setting up servers and writing the code, that make it so involved.
A good website needs to be carefully mapped out, with consideration to what pages are to be called and how a person viewing the site will get from A to B. As well as great content, a well thought out website will keep people coming back.
I specialise in WordPress development (I can develop other CMSs too!) because not only does it offer a vast array of top quality plugins and extensions, it makes managing the site simpler.
I created a new company, Webcetera, which handles website development, e-commerce websites and website management services.
Search Engine Optimisation
Search Engine Optimisation is usually referred to as SEO. To give your website a fighting chance of getting noticed amongst all of the other millions of websites out there (many likely very similar to your) requires time and effort put into SEO. If you want to see your page placed higher in the search engine results pages (SERPs), you need to put a lot of effort in.
As well as well researched keywords and phrases, a well-optimised website will have well-written text with good spelling and grammar; load fast; no broken links & no links to ‘spammy’ websites; well structured and labelled HTML. It will provide a good user experience.
Google is the biggest search engine and is leading the way in this area. I think it’s fair to say that if you keep Google happy, you’ve probably done a good job with the others too.
Responsive design means creating websites that react differently to the device that’s being used to view them. Mobile phones are fast becoming the most widely used device to view and search the internet, so websites need to ‘work’ just as well on them as they do, say, a tablet or PC. Try altering the size of your web browser to see how this website changes as you make it smaller and larger.
This is actually another important SEO factor: Google likes websites that react to the different devices and work well on mobiles.